193: Exploring the History, Products, and Values of Howes Products in the Trucking Industry
During this week’s episode of the Oakley Podcast, hosts Jeremy Kellett and Megan Cummings come to you LIVE from the Mid-America Truck Show (MATS). This episode, we welcome Rick Guida, Brand Manager at Howes Products to discuss the company’s history, its commitment to quality, and its future, including the prospect of a sixth generation taking over. Rich emphasizes the importance of product safety and efficacy over being first to market, exemplified by their seven-year development of the Lifeline product. The company sells through distribution, with independent operators as a significant part of its customer base. At the truck show, Howes Products focused on educating visitors and providing samples, confident in their products’ performance, such as guaranteeing a 5% fuel increase with their Diesel Defender. The episode also touches on the Howes Hall of Fame, the shared values of family and tradition in small businesses, and more. Learn more at howesproducts.com.
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