279: Clean Showers, Fresh Food, Safe Lots: Inside Road Ranger’s Driver-First Strategy
This week on the Oakley Podcast, host Jeremy Kellett talks with Kirk Waidelich, Chief Commercial Officer at Road Ranger, about how the growing travel stop chain is evolving to better serve truck drivers and auto customers. Drawing on Kirk’s 40-year retail background, they discuss Road Ranger’s expansion, particularly in Texas, and the changes driven by driver feedback, including competitive fuel pricing, cleaner showers, better food, reserved parking, and stronger loyalty perks, along with the company’s commitment to community through St. Jude partnerships. Don’t miss this great conversation!
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